The Beast is a great promotion for players who love to grind. The more you play, the higher you rank on the leader board. It's not all about winning or losing, but about accumulating player points (although winning is certainly nice).
Just sign up at ACR Poker [read review] to participate in the Beast. All cash game players are automatically qualified. You can win WEEKLY cash prizes, or seats prominent tournaments like the land based Punta Cana Poker Classic or Latin Series of Poker, or big guaranteed tourneys.